Privacy Policy
Last Updated: April 10, 2025
Introduction
Welcome to Velra ("the App"). This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information when you use our mobile application. Velra is owned and operated by Yordanos Kassa ("we," "us," or "our"), a sole proprietor. We are committed to protecting your privacy and complying with applicable data protection laws. Please read this Privacy Policy carefully.
Information We Collect
When you use Velra, we collect the following types of information:
- Account Information: When you create an account, we collect your email address and name. If you sign up using "Sign in with Apple," we receive the information you authorize Apple to share with us, which typically includes your name and email address.
- User Content: We collect the photos you upload to the App, including images of yourself and clothing items that you want to visualize wearing. These images are used to provide the core functionality of the App.
- Usage Information: We collect information about how you interact with the App, such as the features you use, the time spent on the App, and any error logs to help us improve the user experience.
- Device Information: We collect information about your mobile device, including model, operating system, unique device identifiers, and mobile network information. This helps us optimize the App for your device and troubleshoot technical issues.
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Improve the Service: We use your information to operate, maintain, and improve Velra's features, including the virtual try-on functionality, which relies on processing the images you upload.
- Account Management: We use your email address and name to create and manage your account, authenticate you when you sign in, and communicate with you about your account or the App.
- Customer Support: We may use your information to respond to your inquiries, provide technical support, or address any issues you encounter with the App.
- Analytics and App Improvement: We analyze usage patterns to better understand how users interact with our App, identify areas for improvement, and develop new features.
- Security and Fraud Prevention: We use information to monitor for suspicious or fraudulent activity, prevent abuse of our services, and protect the security of the App.
- Legal Compliance: We may use your information as required by applicable laws, regulations, or legal processes.
Image Processing and Third-Party Services
The core functionality of Velra involves processing the images you upload to show you how you would look in different outfits. To provide this service, we utilize a third-party AI image processing service called Fashn AI. When you upload images to Velra, we transmit those images to Fashn AI's servers for processing. Please note:
- We only share your images with Fashn AI for the specific purpose of generating the virtual try-on results.
- We have contractual arrangements with Fashn AI that prohibit them from retaining, using, or disclosing your images for any purpose other than providing their service to us.
- After processing, the images are transmitted back to your device, and the virtual try-on results are displayed to you.
- While we take measures to ensure the secure transmission of your images, please be aware that no method of electronic transmission or storage is 100% secure.
Data Storage and Retention
Here's how we handle the storage and retention of your data:
- Account Information: We retain your account information for as long as your account is active or as needed to provide you with the App. If you delete your account, we will delete or anonymize your account information within 30 days, unless we are legally required to retain it.
- Images: The images you upload are primarily processed and stored on your device. For processing purposes, they are temporarily transmitted to Fashn AI's servers. The images are not permanently stored on our servers, except as necessary to provide the service (such as temporary caching). Generated virtual try-on results are stored on your device and can be deleted by you at any time.
- Usage Data: We retain usage data for a reasonable period of time for analytical purposes to help us improve the App. This data is aggregated and anonymized whenever possible.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, accidental loss, alteration, and disclosure. These measures include encryption, access controls, and regular security assessments. However, please understand that no security system is impenetrable, and we cannot guarantee the absolute security of your data. We encourage you to use strong passwords for your account and to keep your device secure.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, which may include:
- Access and Correction: You can access and update your account information directly through the App settings. If you need additional assistance, you may contact us.
- Deletion: You can delete your account at any time through the App settings or by contacting us. Please note that some information may remain in our records after deletion of your account as permitted or required by law.
- Data Portability: You may have the right to receive a copy of your personal information in a structured, machine-readable format.
- Objection and Restriction: You may have the right to object to or request restriction of the processing of your personal information.
- Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us at yordanos@mazebuilders.com. Please understand that exercising certain rights may limit or prevent your ability to use the App's features.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will notify you as required by applicable law, which may include posting a notice in the App or sending you an email. We encourage you to periodically review this Privacy Policy to stay informed about our collection, processing, and sharing practices. Your continued use of the App after the revised policy becomes effective indicates your consent to the updated terms.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: yordanos@mazebuilders.com
We will respond to your inquiry as soon as reasonably possible.
Governing Law and Jurisdiction
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Michigan, USA, without regard to its conflict of law principles. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in the State of Michigan, USA.